{"id":2571,"date":"2022-01-12T15:11:10","date_gmt":"2022-01-12T15:11:10","guid":{"rendered":"https:\/\/owius.com\/?p=2571"},"modified":"2022-01-12T15:11:12","modified_gmt":"2022-01-12T15:11:12","slug":"el-desarrollo-web-de-un-e-commerce","status":"publish","type":"post","link":"https:\/\/owius.com\/?p=2571","title":{"rendered":"El desarrollo web de un e-commerce"},"content":{"rendered":"\n<p>El <a href=\"https:\/\/owius.com\/desarrollo-de-paginas-web\/\">desarrollo web<\/a> de un e-commerce es una de las grandes ventajas que desde hace a\u00f1os tienen los consumidores, porque las tiendas trasladan a entornos on-line sus productos, y los consumidores pueden adquirir c\u00f3modamente \u00e9stos sin la necesidad de desplazamientos o sin tener que cargarlos. Nos hemos acostumbrado a que la compra on-line nos facilite enormemente la tarea de compra.<\/p>\n\n\n\n<p>Por ello es importante que el desarrollo web del e-commerce sea \u00f3ptimo, tanto en t\u00e9rminos de dise\u00f1o, usabilidad y en el aspecto de rendimiento. Que el potencial comprador no se pierda, ni sepa que hacer para adquirir los art\u00edculos. As\u00ed como el entorno web vaya fluido y r\u00e1pido son algunos de los aspectos fundamentales de el desarrollo web de un e-commerce profesional y potente.<\/p>\n\n\n\n<p>Por ello la estrat\u00e9gia inicial debe ser un estudio de como debe ser el <a href=\"https:\/\/owius.com\/desarrollo-de-paginas-web\/\">desarrollo web<\/a> del <a href=\"https:\/\/owius.com\/ecommerce-o-tienda-online-barcelona\/\">e-commerce<\/a> en funci\u00f3n del tipo de producto a vender. No es lo mismo vender art\u00edculos de ropa, que art\u00edculos de supermercado, servicios o otras tipolog\u00edas.<\/p>\n\n\n\n<p>Aplicar un carrito o no aplicarlo, o hacerlo menos evidente. Porque quiz\u00e1s la compra es de un \u00fanico art\u00edculo, por la tipolog\u00eda del mismo o coste o de varios. Por ello es esencial que se realice primero un estudio tanto de la tipolog\u00eda del producto o del perfil de los usuarios compradores.<\/p>\n\n\n\n<p>Porque a veces nos podemos encontrar con tiendas on-line mal estructuradas, lentas, pesadas y que son confusas a la hora de realizar el pago, introducir la informaci\u00f3n de env\u00edo, facturaci\u00f3n, etc. Y todo eso es lo que debemos evitar a toda costa.<\/p>\n\n\n\n<p>Y es que un desarrollo web correcto y \u00f3ptimo nos puede reportar tanto o m\u00e1s ventas que una tienda f\u00edsica tradicional. \u00c9sta es, por ejemplo, la evoluci\u00f3n de un gigante como inditex en cuanto a su transformaci\u00f3n a a\u00f1adir la tienda online <a href=\"https:\/\/marketing4ecommerce.net\/historia-inditex-online-ecommerce-moda\/\" target=\"_blank\" rel=\"noreferrer noopener\">paso a paso<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En el desarrollo web de un e-commerce inciden varios aspectos importantes, desde un buen estudio de usabilidad a una rapidez de carga \u00f3ptima.<\/p>\n","protected":false},"author":1,"featured_media":2573,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[283,284,261],"class_list":["post-2571","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-desarrollo-web-y-app","tag-desarrollo-web-e-commerce","tag-e-commerce","tag-tienda-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - 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