{"id":2262,"date":"2020-02-06T15:05:00","date_gmt":"2020-02-06T15:05:00","guid":{"rendered":"https:\/\/owius.com\/?p=2262"},"modified":"2020-02-06T14:33:27","modified_gmt":"2020-02-06T14:33:27","slug":"que-son-los-rich-snippets","status":"publish","type":"post","link":"https:\/\/owius.com\/?p=2262","title":{"rendered":"\u00bfQu\u00e9 son los Rich Snippets?"},"content":{"rendered":"\n

En esta entrada te explicamos que son los rich snippets de Google. Pero antes de nada decirte que no es nada nuevo: Hace m\u00e1s de 10 a\u00f1os que Google los ide\u00f3, pero cada vez tienen m\u00e1s relevancia en el SEO posicionamiento natural<\/a>. Pero no bien bien como un factor de posicionamiento. Te explicamos.<\/p>\n\n\n\n

Los Rich Snippets como factor de relevancia<\/h2>\n\n\n\n

M\u00e1s que un concepto que nos haga mejorar en el posicionamiento natural, como podr\u00edan ser un title adecuado, un description acorde con el contenido, un backlink autorizado que apunte a nuestro dise\u00f1o web<\/a> o una densidad adecuada de la keyword a posicionar, los Rich Snippets son \u00fatiles para llamar la atenci\u00f3n de la vista de los usuarios.<\/p>\n\n\n\n

Los Rich Snippets atraen los ojos de los usuarios<\/h2>\n\n\n\n

Y es que los Rich snippets, o datos estructurados, permiten a Google interpretar la informaci\u00f3n de nuestra p\u00e1gina, no solo indexarla. \u00bfY eso que significa? Vamos a ponerte un ejemplo. Imagina que tienes una tienda online, pues probablemente tu producto tiene un t\u00edtulo, una descripci\u00f3n y un precio. L\u00f3gico \u00bfno? Exacto. Pues, en vez de dejar que Google indexe el contenido mediante el title o description, vamos a decirle qu\u00e9 campo es el precio, para que en el resultado de b\u00fasquedas del usuario, encuentre una cajita en la misma b\u00fasqueda, que ponga precisamente el importe. As\u00ed un usuario ya tiene mucha m\u00e1s informaci\u00f3n en los resultados de la b\u00fasqueda, sin necesidad de que entre en nuestra p\u00e1gina.<\/p>\n\n\n\n

Vamos a ver un ejemplo, con la b\u00fasqueda \u00abmesa oficina\u00bb, y vemos el resultado<\/p>\n\n\n\n

\"Ejemplo
Resultado estructurado de los Rich Snippets en \u00abmesa oficina\u00bb<\/figcaption><\/figure>\n\n\n\n

Como vemos, \u00abmesa oficina\u00bb nos presenta un primer bloque con resultados. Y vemos que nos indica desde el t\u00edtulo, a la web, hasta el precio. Eso es porque los datos estructurados o los rich snippets hacen su presencia.<\/p>\n\n\n\n

Los usuarios tienen un primer bloque de informaci\u00f3n clara y efectiva con links que pueden llevarnos a nuestra p\u00e1gina.<\/p>\n\n\n\n

Otro ejemplo de rich snippets muy usados son las valoraciones. Si en tu p\u00e1gina muestras valoraciones de productos, servicios o lo que sea, si le indicas el rating de algo como valor rich snippet a Google, te pondr\u00e1 las caracter\u00edsticas estrellitas en el resultado de la b\u00fasqueda.<\/p>\n\n\n\n

Ponlos en tu p\u00e1gina web<\/h2>\n\n\n\n

Y es que poner estos datos en tu p\u00e1gina es casi obligado en una tienda online, pero muy recomendable en cualquier otro tipo de p\u00e1gina web. Puedes ubicar tambi\u00e9n el tel\u00e9fono, email o cualquier otra informaci\u00f3n que Google pida estructurar<\/a> para interpretar.<\/p>\n","protected":false},"excerpt":{"rendered":"

Los Rich Snippets son literalmente datos estructurados, y es aquello que puedes explicar a Google para que entienda lo que indexa de tu p\u00e1gina web.<\/p>\n","protected":false},"author":1,"featured_media":2264,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[257],"class_list":["post-2262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pagina-web","tag-rich-snippets"],"yoast_head":"\n\u00bfQu\u00e9 son los Rich Snippets? 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